Quantcast

Top 4 Benefits of Content Marketing

Content marketing is the art of creating useful, interesting content to engage your target audience, build your relationship with them, and tell your brand story. Per dollar spent, content marketing creates three times more leads than other traditional online advertising techniques, such as PPC.

When used in conjunction with SEO and social media, content marketing has the power to build a strong online presence for your business, strengthening and extending your online customer relationships.

More To Content Than Copy

Great content doesn’t have to be the written word. Visual content tends to be more shareable, so photos and videos have a strong role to play in your content marketing strategy, as do infographics, articles and blog posts.

A clever content marketer will be able to take the same story or research and create multiple content formats, to drive down the cost per piece of content. A good content marketing strategy uses a mixture of content formats, while keeping a consistent style and personality throughout.

Make Friends Not Sales

Content can be informative or entertaining, so long as it is engaging and does not read like an advertisement.

Content marketing isn’t about generating sales directly. Instead the goal is to build a community, your reputation, relationships, loyalty, all of which have the potential to generate sales leads.

Getting It Out There

How you distribute your content is just as important as what you use as content. Email, social media and PPC all have a role to play in getting your brand voice distributed online, as does contributing to relevant websites.

Driving Traffic

Great content can draw traffic to your website from a number of sources. A snappy title, or hilarious image could spread rapidly across social media platforms, and drive viewers to your site to see the full story.

Content marketing has an important role to play in SEO. By carefully targeting content to address common search queries from your customers you can reach a new audience.

Additionally, search engines are increasingly looking for quality indicators such as the number of social media shares, comments, and time spent on a page, all of which can be boosted by high quality content.

While backlinks are no longer as influential on search engine rankings as they once were, they are still an important element in any SEO strategy. Engaging, useful content will generate their own natural links.

Content marketing can build brand awareness, customer engagement and reach new audiences, while complementing your business’ social media and SEO strategies.

Share it!

Pin It submit to reddit
Author: (Articles written: 587)

TechChunks is a Technology Geek, Web Entrepreneur, SEO Consultant and Social Media Evangelist. Prior to starting this blog, TechChunks has spent many productive years as a Software Engineer, Wordpress Blogger, Corporate Trainer, Frequent Conference Speaker and Workshop Leader. He has a special interest in "Problem Solving" and can be found hiking on weekends. !

Tags: , , , , , ,

15 Responses to " Top 4 Benefits of Content Marketing "

  1. Great Article. it’s Really Great Post for content marketer. Thank you very much for Sharing.

  2. Jayashree says:

    Every blogger spends 20% of time in creating content and 80% of time in marketing the content when the content we create adds more value it creates authority in the niche we are blogging and helps to create engagement with the readers, this will help to build a loyal reader base.
    Jayashree´s recent blog post ►► Android History – A Visual Timeline of Various Versions [Infographic]

  3. Sanjeev Garg says:

    Thanks for this awesome post. :)
    Sanjeev Garg´s recent blog post ►► Keyboard Shortcuts for Windows 8

  4. bappi says:

    Yes dear content marketing is more importent for SEO any one can upgrade her site by this

    Green SEO Tools
    bappi´s recent blog post ►► Hello world!

  5. sivani says:

    Useful information. Clear view about content marketing.Content market will work out, only if your article is unique and detailed information than others.
    sivani´s recent blog post ►► Top 20 High Pagerank Dofollow Forums 2014 To Increase Backlinks

  6. markpoll says:

    Awesome work, especially information that you provided is very interesting and very helpful it will help many others like me.

  7. Really awesome work, content marketing information is really good for SEO. Thanks for sharing this post. :)
    Deepika Sharma´s recent blog post ►► Happy Friendship Day 2014 Messages in Hindi

Leave a Reply

CommentLuv badge
© 2009-2013 TechChunks, Inc. All rights reserved. Subscribe
Powered by Theme Junkie.