In a content-filled digital space where so many captivating and influential ideas are shared, you may doubt your abilities to engage an audience with your own unique voice. Nobody wants to spend time and brainpower curating and updating a blog without having anybody who wants to listen, right? Fear not, new bloggers! Read on for suggestions to help you create an audience for your blog and keep your readers coming back for more.
1. Know your audience
Different types of content appeal to different people. Make sure you know who you’re targeting and tailor your blog to connect with your desired audience and traffic from the get-go. In addition, make sure of all your content is edited. Poor grammar and spelling mistakes are a fast way to lose credibility and your audience.
2. Keep it compelling
When creating long form content, beware of long blocks of content that will have people skimming to the end or worse, losing interest after the first sentence. Keep your ratio of text to images in mind by using 5-6 paragraphs of text per page interspersed with high-quality images.
3. Mix up your media
High quality content doesn’t just mean a well-written piece. Beyond articles, using multimedia like videos, slideshows, photos, playlists, recipes etc are a great way to keep your audience engaged across a variety of formats.
4. Offer them more
If your content is engaging, your audience will want more. Offer them the option to read or sign up for more, provide you with feedback, or share it with others.
5. Make sharing easy
If you create great content, there’s a good chance that you’ll garner some fans along the way, which is why it’s so important to give them mechanisms to share that content with their friends.
1. Hide Your Voice
Whether you want to project your funny, eccentric personality or establish your thought leadership, your unique voice is your chance to ensure that your readers are being entertained with fresh, unparalleled ideas. Your audience will appreciate your honesty and will know that they can only read that type of content on your blog.
2. Skimp on Design
Sure, it’s the quality of the content that will keep your visitors coming back, but don’t underestimate the power of a slick, eye-catching site. A 16:9 ratio predispositions viewers to think of your site as premium, as does using high-quality images that take up the entire frame.
3. Go for the Hard Sell
Although the ultimate purpose of all marketing is to drive sales, content marketing employs a more nuanced approach. The focus is on educating, entertaining and delivering value to the consumer, rather than giving a hard pitch for your products or services.
4. Leave Dead Ends
The best time to engage your audience is when they’re already in content consumption mode, which is why every page on your site should offer plenty of links to further content. This effort will create an amicable blogger-reader relationship and will make your blog a trusted content hub for users.
5. Forget to amplify and promote
An equal amount of time should be devoted to promoting and amplifying your blog as to writing its high-quality content. Link your blog to your personal social media outlets to ensure that new postings are immediately made known to your network and the blogosphere. A great way to amplify your content is through Outbrain Amplify, which helps you grow traffic to your blog by having links to your blog content appear as recommendations at the bottom of articles on top publisher sites where people are looking for something new to discover.