From the above number, an estimated 70-80% of users focus more on organic search results than on paid adverts. Additionally, approximately 75% of individuals only look for information on the first search engine result page (SERP). Furthermore, a study has discovered that most websites receive around 41% of their traffic through search and only 11% from some social media platforms.

What do all these statistics mean to you then? These figures indicate that if you want to build a credible and strong marketing campaign, you can combine your traditional methods (e.g. print adverts, TV commercial, etc.) with modern strategies (e.g. pay-per-click, online advertising, SEO, etc.). Now, there is a huge importance in establishing both a storefront and eCommerce website.

When you have the latter, you can cater to your customers’ needs any time of the day. Plus, you can promote your business without spending a big budget. When you have the former, you can take advantage of the fact that Google receives over 2 billion location-based searches each month.

How to Submit Your Business to Google Places and Get Tons of FREE Traffic?

How is this possible? You can be one of the businesses that consumers spot online by signing up for Google Places. Google Places is an application programming interface (API), which allows you to enlist your trade location. Place Pages connect people to information from the best sources across the web, displaying photos, reviews and essential facts, as well as real-time updates and offers from business owners.

Once you have established and have optimized your listing page, you can rank in search results whenever potential customers shop around for offers within your niche and area.

Google lists everything  from restaurants and hotels to dry cleaners and bike shops, as well as non-business places like museums, schools and parks. It sounds like a great opportunity for your company. And, the best advantage of all is that it does not charge you a penny! With that said, sign up for Google Places using these simple steps.

Step 1: Go to Google Places and click “List Your Business”

» Go to google.com/places and choose “Get started”

» Log in using your Google (or Gmail) account or create one (that is, if you do not have one yet). If it is the latter, click on “Sign Up” at the top right corner (check out the next image for reference).

Step 2: Check if your Business has already been Picked up by Google Places

» The moment you have logged in or created an account and are already on the Places page, choose your country and type in your company’s phone number to help Google determine if you have a previous listing.

Step 3: Follow the Steps While Remembering Google Places Guidelines

» If there is no previous listing matching yours, another page will appear asking for basic info on your business. While you are filling out the fields, take note of these reminders:

- Provide complete details on each box.
- Use a real and specific address and not your P.O. Box.
- Supply as much information about your company on the “Description” field and do not forget to incorporate relevant keywords. And, by “relevant”, it refers to terms related to your niche or industry.
- Enter your website to ensure that your target customers know where to find you in case they want to shop online.
- Include several trade categories under “Category” as long as these associate with your offers. To do this, click on “Add another category”.

» Upload an image of your company logo as well as those of your products or successful transactions to show potential buyers your capacity as a seller.

Step 4: Get your Google Places Listing Verified

» When you are through, click on “Submit”, which you can see at the bottom. Now, you have to know that you need to verify or claim your listing before it actually appears on Google Maps or search results. You will receive an email, SMS, or phone call for this. While you can confirm through all these methods, the second and third are the quickest means.

» Sign up for Business Photos too. This way, you can give the consumers an initial look into your establishment and offers through pictures (taken by professional photographers from Google) and a 360-degree interactive tour.

» As a last note, take time to update your Places listing each time something new comes up in your company. Additionally, upload interesting content such as videos or links to your official website. Finally, request reviews from your satisfied customers because these help in putting you at the top of search results.

Guest Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a leading search agency providing SEO reseller packages to local and national companies. You can read more articles from me by checking out the blog section of Smart Traffic’s official website.

Making calls or using data services outside of your cellular provider’s coverage area (especially if you are traveling abroad) can get very expensive. Smartphone users have to be especially careful when traveling: automatic data syncing and third party apps running in the background can rack up enormous data roaming fees.

Fortunately, there are things you can do to make a phone work in another country without having to go with something complicated. This doesn’t usually even need to involve signing an international contract in a language you may not even be able to read. It simply involves using a prepaid SIM card instead of the one that came with your phone originally.

Same Phone, Different Method

Keep in mind that even if you turn off data roaming and data sync, third-party apps can still turn these back on. Therefore, you need to be sure you don’t have any apps installed that will override your data roaming settings. If all you want to do is make/receive phone calls and you’re not absolutely sure you don’t have any apps that would turn data roaming back on, consider leaving your phone at home (turned off) and renting a cell phone just for your trip or renting a different SIM card for your cell phone.

While you may not realize it, there is a good chance that your phone can work in almost every country in the world. The major issue that you need to consider is your SIM card. When your SIM card works with a particular network, you are essentially good to go if you have any time on the card. While some phones don’t use a SIM card, this is something you can easily find out simply by looking inside your phone.

What is a SIM (Smart) Card?

The SIM (Subscriber Identification Module or Subscriber Identity Module) card – a.k.a. “smart card” – holds all of a subscriber’s personal information and phone settings. In essence, it is the subscriber’s authorization to use the network. It also holds the phone number, personal security key and other data necessary for the handset to function. The card can be switched from phone to phone, letting the new phone receive all calls to the subscriber’s number.

You can also ask your carrier to unlock your phone (they may charge a fee for this and it may take a while to take effect); this will allow you to buy pre-paid cellular service from a local carrier at your trip destination and insert their SIM card into your cell phone.

It’s a Lot Cheaper Over Time

Naturally, buying a prepaid SIM card is not going to be free. Just like everything else in life, there is some degree of cost involved in the matter. However, this is a cost that you will easily make up as your trip progresses. Think about how much international phone rates tend to be and you will understand that making a one time purchase can save you tremendously on what you would otherwise spend.

If each minutes costs you something, with only a few short conversations you can start to rack up some serious costs. But these costs won’t be a factor if you simply purchase a SIM card that already works in the country you’re speaking in. Moreover, using SIM-only phones help you go green!

Make it Easier on Yourself

Simply put, this is easier in every possible way. On the one hand, you have the fact that you won’t have to deal with the international calling rates that apply when you go from one country into another. On another hand, you won’t have to deal with the irritation of having to deal with essentially jury rigging a SIM card that isn’t supposed to work in another country’s network. Thirdly, the time and money you save by making it easier will put a lot less stress on you. Traveling is stressful enough without having trifles like your phone bringing
you down.

The best place to start when buying a computer on a budget is a larger computer manufacturer. When you stick with a large manufacturer, you can leverage the company’s buying power to your advantage. Your components will cost less and you will get the highest quality possible with your limited financial resources.

Processor

Intel is a great choice for a processor. But if you are on a budget and not going to do perform any high-CPU consuming activities like day-trading, then it is good to know that you can choose another high quality processor and still get the speed you are looking for. Intel it still the high water mark in processors, but the competition has made huge strides in offering inexpensive alternatives. You will not be sacrificing speed when you choose any processor that a reputable computer manufacturer offers you.

Software Packages

Unfortunately, grabbing good hardware’s only half the battle. Big software manufacturers will happily relieve you of any leftover cash in exchange for their wares.

But luckily, aside from your operating system and your antivirus software, the rest of your software is optional. Instead of clicking on a software package without reading it, you should first make certain that you will use the titles you are paying for. If you do not need a particular software package, then keep your computer pricing low by not adding the package to your system. The same goes for anti-virus/spyware and other security software. Don’t be scared into buying big corporate programs. Check out their no-spend equivalents in the Free Anti-Virus & Safety Software guide.

Sound and Video

When you are on a budget, you need to expect that you will not be getting the most up to date sound and video cards in your system. However, the larger computer manufacturers offer motherboards with quality sound and video cards built into the system.

When you get sound and video built into your motherboard, just be certain that you have plenty of system memory to give your computer the speed you need. System memory is less expensive than separate audio and video cards. So you will be enjoying a cost savings when you use integrated functions in your computer.

Speakers

A basic computer that uses basic computer speakers gives extremely full sound. Unless you have a specific program where you need true surround sound, you can save yourself a lot of money on your computer configuration by going with the basic speakers that often come with the system.

Wireless Mouse and Keyboard

People love getting a wireless mouse and keyboard with their computer system, but there is really no need for it. Substituting the standard mouse and keyboard with a wireless system costs more money. In the end, the corded mouse and keyboard are more than adequate.

Also Checkout: Top 5 Best Budget Smartphones

When you use these configuration suggestions, you will be able to get the PC you want within your budget. Remember that you can upgrade your computer later as you are financially able. As long as you have a good computer to start with, then you will get your money’s worth.

You can use your Android-powered mobile smartphone as a wireless hotspot for multiple devices while continuing to use standard phone features, such as making and receiving calls or sending and receiving text messages. Most mobile phone providers require an additional data plan to use your phone as a mobile hub/hotspot/router.

Agreed; that you might be put off even starting this process because you think that Android phones are still considerably expensive, well they have been on the market for long enough now that you can find some great deals. If you visit a price comparison site like uSwitch, then you can search for great android phone deals. Once you have bought yourself a cool new Android smartphone, turning it into a wireless hub wouldn’t be much of a hassle. Read on…

How to Turn Your Android Smartphone Into a Wireless Hotspot?

The steps to enable the mobile hotspot on your phone will vary depending on the device.  Here is how you set up your phone as a wireless hub…

First You Need to Tether

There are many ways you can tether your phone to your personal PC, laptop or Mac. However they may require adapting advanced settings on your Android device; we won’t be advising that. The advice we will give means downloading some Android apps (programs) directly on to your phone and changing a few basic settings.

Step-by-Step Tutorial on How to Use PDAnet App to Turn Android Phone Into a Wireless Router

You need to start by opening up the Android Market and looking for an application called PDANet. This is free of charge, so download it straight on to your phone. The latest version of PDAnet turns your Android  (any version) into a true WiFi HotSpot so that you can connect from your computer (MAC or PC) or iPads. This allows your laptop to go online wirelessly through the 2G/3G/4G network on the Android Phone.

And the best part? PDAnet supports USB/Bluetooth DUN and it does not require a tether plan or rooting. At just one click, PdaNet instantly shares the Internet access of your Android phone with your computer. It does NOT require root access or hacking your phone’s firmware. It works on all Android phones.

When you have it installed, you need to get the accompanying program to your personal computer. Make sure you select the right one for your PC, which should be clearly labelled. The program will be in several versions , so best to get the most recent, if your computer supports this.

Then you just need to change one setting on your phone. Start at the home screen, then hit the Menu key and go to settings. Then go to Applications, then to Development. The next step is to hit USB debugging. Then finally hit OK on the confirmation dialog box.

Now the PdaNet app should stream information straight from your android to your computer. To protect yourself, you should disallow that USB debugging setting whenever it is not in use.

Then you need to start the connection. To do this, make sure you phone is plugged into the USB plug on your computer. Start the PdaNet app on your android and hit the Enable USB Tether setting. The app will check for the PC equivalent, that you have already installed.

It will then let you know that it is operating in the background. Then you need to look on your computer, and look for the PdaNet setting, right click on this and hit Connect from the menu.

You should now have confirmation that you are connected and your PC should be running through your phone. That’s it! You can now use your Android phone’s data plan to connect your PC or Mac to the internet — FREE of cost. And yes, the PdaNet app also has another option ‘Enable Bluetooth DUN’. If you have Bluetooth then you could always connect without wireless and use this option instead.

Google Inc spent the past two years poring through online encyclopedia Wikipedia, the CIA Factbook and other sources to expand a database of 12 million items that it picked up as part of its 2010 acquisition of Metaweb. The information warehouse, which Google calls a “Knowledge Graph,” is an attempt by the Internet’s dominant search engine to provide answers as quickly and concisely as possible so users don’t have to sift through a hodgepodge of Web links displayed on the main results page.

The Google Knowledge Graph feature will at first be available to US-based users, but will be rolled out globally in due course. It follows similar efforts by rival Bing to provide added search content beyond the typical list of links. Microsoft’s search engine launched its “snapshot” column last week as part of a wider site redesign.

Google Knowledge Graph and Better Search Results

If a person enters a search request, such as “kings,” that can be interpreted in several ways, Google will now display a box on the right side of the page listing several other options, such as the Los Angeles Kings hockey team, the Sacramento Kings basketball team and the Kings TV show. Clicking on any of these choices will deliver results exclusively devoted to that topic.

Google said the Knowledge Graph has been programmed to use around 3.5 billion different attributes to organize results meaning it can now group results according to those various alternative interpretations.  For some searches, such as on prominent people, Google will automatically pull up a summary box with key information on that topic.

It also aims to help users discover additional facts on a topic with information derived from the Knowledge Graph. Queries on specific people or places will generate thumbnails that list key statistics about the topic. Google bases its assumption on what people are most likely to want to know on an analysis of past search requests.

Effect on SEO: Google Knowledge Graph and Anti-Spam Campaign

As websites seeking traffic have learned to manipulate commonly requested search terms, their links have been appearing more frequently on the first page of Google’s results, even though they might not have the most relevant information. Google periodically tries to remove the rubbish by tweaking its ranking system, only to have websites figure out new ways to outfox the search formula.

If the Knowledge Graph works like it’s supposed to, it will give visitors less reason to leave Google’s website. Anything that keeps people on Google longer is likely to amplify complaints that the company is more interested in promoting its own services than pointing visitors to other helpful Internet destinations.

The feature will begin rolling out as early as Wednesday afternoon for some users in the United States and eventually be available on desktop, mobile and tablet searches. It will first become available in English, then in other languages.

How Google Knowledge Graph Works? [Video]

Rather than upgrading your storage, here are a few Android apps and services that you can use right now to help you offload your data to the cloud and extend your device’s capabilities. Apps that go beyond something cool to have, but also provide great features and usability.

No need to upgrade SD card or buy a new Android device. These awesome apps will let you store your files on the cloud,  apps that provide streaming media to help you skip downloading stuff directly to your device. If you are thinking about buying an Android smartphone or have bought one and want to start maximizing its potential then here are my top five cool Android apps for cloud:

Dropbox

Dropbox is deemed the best and one of the simplest apps in the Android Market that offers the most hassle free user experience of storing and downloading files online. Though the 2 GB storage may seem less for you, it is good enough to store documents and variety of files that can be accessed from anywhere. The app offers a no non-sense interface to upload files and mark them as favorites for offline viewing.

The Android app lets you access all the files in your Dropbox from the palm of your hand, and these files can be synced from your computer or other mobile devices. And yes, you can also refer your friends to increase your free storage.

App Link: Dropbox
Price: Free
Requires: Android 1.5+

Amazon Cloud Player

Amazon’s Cloud Drive and Player lets you store music in the cloud. Amazon caused a stir in both the music industry and the cloud storage arena when they launched Amazon Cloud Player. This was primarily because they launched a music storage locker in the cloud without the blessings of the major players in the music industry.

Within Cloud Player, which gives you 5GB of free cloud storage for your music, you can access the music stored in your Cloud Drive and the music stored on your device. You can switch between these two music libraries using the “Cloud” and “Device” tabs. Play your music via the web or stream it right on your Android device using the Amazon MP3 app, which also gives you access to buy music directly from the Amazon MP3 Store. For a limited time, you can get an extra 15GB of storage space simply by purchasing an album through their store.

App Link: Amazon MP3
Price: Free
Requires: Android 1.6+, and you must be in the USA

Pandora

Your very own personalized radio station, Pandora is great if you want music and aren’t that picky about what you’re listening to. Pandora Radio is your own FREE personalized radio and is available to stream music on your Android phone. Just start with the name of one of your favorite artists, songs or classical composers and Pandora will create a “station” that plays their music and more music like it.

Tell Pandora your favorite artist, song, or classical composer and it will play a continuous stream of related music for you. No hassle with obtaining and syncing music, no reason to worry about storage space.

App Link: Pandora Internet Radio
Price: Free
Requires: Android 1.5+

Netflix

Movies, TV Shows, and video entertainment in general will eat away at your storage faster than all those apps you can’t help installing. There are a few different ways to stream video to your Android, but some lucky users now have access to Netflix. Using this app, you can watch as often as you want and resume watching where you left off on your TV or computer.

This app is part of your Netflix unlimited membership. If you have a supported handset and a Netflix account, you can access their huge catalog of movies and tv shows over 3G or WiFi without using up storage on your device. There are only six officially supported devices at this time, but that number seems to be growing rapidly.

App Link: Netflix
Price: Free
Requires: Android 2.2+

Google Play (Music)

Not to be outdone by the likes of Amazon, Google launched their own cloud storage music locker. The service is nearly identical to Amazon’s, offering a web interface and complimentary Android application.

The Google Play Music app lets you listen to your music collection anywhere. All your music is stored online, so no need to worry about syncing or storage space. Google Music also comes with access to a bunch of free music. Access your entire music library instantly with the Google Play Music app, and save your favorites for offline playback. Accounts are free (for now) and offer the ability to store 20,000 songs as opposed to measuring storage in GB.

App Link: Music
Price: Free
Requires: Android 2.2+

International Search Engine Optimization or Multilingual SEO is the backbone of any global search marketing campaign. Often referred to as “natural” or “organic” search, SEO is the process used to improve website rankings in the Search Engine Results Pages (SERPS).

Not everyone will search for the product or service they need in English and your content needs to catch the terms that people are really searching for.  To complicate things further, people sometimes search using a combination of their own language and others or use a dialect specific to their region.

The aim of Multilingual SEO practice is to make websites more visible in search engines across the world and to ensure they are relevant and appropriate for the specific market they are targeting.

Although English is the language most commonly used by internet users it’s followed by Chinese, Spanish, Japanese and Portuguese, according to Internet World Stats.

Research by the Common Sense Advisory also shows that people are more likely to buy a product or service if information about it is available in their native language.

Localizing Content

Using machine translation software will give you a basic translation but it won’t take into account the popular terms that foreign language searchers are actually using. If you analyze the top-performing keywords in particular countries you’ll find that they’re sometimes a direct translation but other times they’re a colloquialism or a word borrowed from English or some other language.

Take Italy, for example; keyword analysis shows that one of the top searches for cheap flights  is “voli low cost”. Translation software could never give you this information but if you were a business targeting people who need cheap flights you’d definitely lose out to competitors by not using it.

The best way to get this essential information is to work with a native speaker and to analyze search term data to find the most popular terms that are actually being used in the SERPs.

Watch out for Dialects

Dialect quirks can also throw your searchers off track.  Take France and Switzerland, for example. Both use the common language of French but some terms are different in Switzerland to France.

If a keyword is translated into the wrong local word, even if the translation is technically correct,  you could miss out on traffic. Just as an example – a cheese dealer in France is a “fromager” but in Switzerland it’s  a “fruiterer”. There are also dialectal differences in the French spoken in Belgium, Africa and Switzerland.

There are other examples of this too: in Spain, for example, ‘coche’ means car, but in Latin American Spanish it is often used to describe a baby stroller. Similarly, what you’d call a ‘baby stroller’ in America is a ‘pram’ in the UK. These quirks can mean the difference between using a correct and high traffic keyword, and a rarely searched term.

Ask the Linguistic Experts

Make sure the source you liaise with is a true expert, preferably residing in the country you’re localizing your content for. They will be fully on top of the key language developments and quirks that you need to know about.

Ideally the expert that you work with will also be knowledgeable in the business sector you work in and have a good and up-to-date knowledge of SEO.

Guest author: Christian Arno is the founder of Lingo24, a top translation agency in the USA. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.

LED backlit 3D TV is the big buzz word in the audio-visual world at the moment. In a bid to help you navigate these at times confusing waters, we’ve gathered together our reviews of the best 3D TVs of the recent times. Including 3D TVs from Samsung, Panasonic, Sony, Sharp and LG. So if want the perfect 3D TV for your living room, read on as we try to help you to decide which 3D TV is right for you.

The first 3D-capable HDTVs were demonstrated in early January 2010 at the International Consumer Electronics Show (CES) in Las Vegas, Nevada. Whether you want it or not, chances are your next new HDTV will include 3D capability. This does not mean that you will be forced to watch 3D programming if you don’t want to. The 3D capability is just a new feature being added to new HDTVs.

Along with Sony and Samsung, Sharp is a leading manufacturer of high quality high definition television (HDTV) products. Sharp’s line of LCD TVs is the best on the market and the company offers the world’s largest LED screen with an 80-inch diagonal.

As 3D technology becomes increasingly more impressive, you may ask yourself if a 3D TV is your next big entertainment investment. The best 3D HDTVs, such as the Panasonic TC-P55VT30, LG 55LW6500 and the Sony XBR-HX929 display lifelike, vibrant images that seem to come out of the screen and into your living room. Three-dimensional films are no longer cinema exclusive; they are now a very real option for your home theater.

And with fast moving display-innovations, glass-free 3D technology and 3D games have already started seeing consumer’s homes. At the unveiling last year at the IFA Technology Fair in Berlin, 3D enthusiasts stood on a line watching Toshiba’s glass-less 3D display without glasses.

When talking about new generation TV sets, how can one forget about the brand Sharp? As one of the oldest manufacturers of HDTVs, Sharp products are renowned for their high quality. The company is a leader in high definition LED technology and it has gained a reputation for always pushing the bounds in delivering excellent products.

Sharp LED TVs have real rather than dynamic contrast ratios of 800:1. This provides for excellent viewing of darkly lit scenes. If power consumption and Eco-friendliness is a concern, the AQUOS LED TVs feature high quality displays with a 30 percent reduction in power usage.

There’s a vast range of shows to inspire, delight and boggle your brain this year – choosing what to watch is the only trouble! Whichever programs you decide on, however, a high-quality TV set is a must for full enjoyment.

There is a good range of market leading LED TVs available online.  Why don’t you check out a Sharp TV at K&Co.? With a number of HD-ready, Free view-integrated models to choose from, you can enjoy your favorite shows with fantastic picture quality.

No matter what your feelings are about 3D TV, it is here and it looks like it is here to stay for the foreseeable future. However, you are still free to choose whether you will watch 3D on your new TV.

Business owners who join the Google Plus bandwagon will undoubtedly be the pioneers of a revolutionary tool. Unlike in history, these brave souls are not guided by the force of manifest destiny; they are guided by the force of Google. If a business depends on the internet, then owners should not oppose the force. Google Plus and its updates tools will not let them be out of sight.

Google Plus offers an array of marketing weapons that will not only help owners avoid another kung fu Panda smackdown, but it offers tools that will empower business owners to be victorious of future Panda or Penguin-like updates. So here are three ways to market your business using Google Plus one.

1. Plus One

This tool no is not considered to be only RSVP (répondezs’ilvousplaît), It now has become a tool that facilitates the sharing of a particular content to Google audience. This tool enables business owners to share your interests with your followers and as well as they may do the same for you. Thus, this way you will be able to recognize your audience and the people who are interested in you. The +1 feature may even help you in finding new clients and may include you in different pages. You need to put as much +1s as you can in order to appear in the first pages of the searching engines.

2. Number of the audience.

While trying to gather around you people, you need to spare your free time on them by starting to recognize your audience. Learn more about your users’ activities, try to know what they like and frequently share in order to arrange your page according to their activities. This is a very efficient strategy because you need to be the reflection of your audience and must act the way they want, not the way you prefer. This is the most significant point in enlarging your business.

3. The voice of the audience.

It is not a secret that Google Plus stands out among the other social networking websites for the circle and hangouts it contains. So for the future success of the business including people in those hangouts and circles and starting to interact with them, you will realize what you lack and what you should do to improve your business, what you should do to support your audience. And be sure you will achieve in your business.

So in these three points the privilege was for people. You work for people, you provide them with your services and in respond they provide you with success and achievement in your business.

Author bio: Julie Williams is an accomplished writer, who has over 3 years’ experience in writing sphere. She has numerous articles published on various blogs. She is keen on choosing the right place to post her articles. If you are interested in her articles, please, visit getfasttwitterfollowers.com and getfastfacebookfans.com.

How Can You Recover from Penguin? One of the most difficult things with this update is telling people how to recover. Anyone hit by Penguin was deemed to be spamming Google. I doubt anyone has recovered yet but that doesn’t stop SEOs from sharing tips and techniques they are using in an attempt to break lose from the Penguin’s grip!

Top 5 Reasons to Hire an SEO Company for Penguin

Talking about Penguin recovery, I think it is about time when we start agreeing that when it comes to blogging and placing content online, ‘SEO is required’! There are companies that specialize in optimizing content for search engines but the question is whether to opt for them. Here are top 5 reasons why you should consider hiring a SEO company if your site was hit by Penguin update and you are trying to recover the SERP damage:

Knowledge of Search Engine Optimization

One of the main benefits of hiring a SEO company is that the employees will already understand the use of keywords and how to rank highly in search results. They know what exactly is wrong with your site and what needs to be fixed. The employees know the good tactics to use and those to avoid.

This takes months, if not years, to completely learn and then it takes time for the search engines to notice the change and rank the content accordingly. And when you are trying to recover from an anti-spam update like Google Panda or Penguin, hiring a SEO company makes perfect sense.

Understand Algorithm Changes

Forget about just Penguin or Panda updates, the search engines, in general, change their algorithms on a regular basis. This helps with ranking high quality content highly instead of those pieces that are trying to cheat the system. Those who work for optimization companies will understand the changes quickly and will implement them to the content; it can take months to really understand the changes and how it affects content on a website or blog.

Constantly Optimize Your Content

Another benefit of hiring an optimization company is changes are regularly made to the content on blogs and website. This is difficult for a website owner or blogger to do as they will need to offer fresh content and work on other areas of the site or blog – and the business. It is important to update blog pieces and content regularly to help with algorithm changes and to reach as much traffic as possible.

Saves Your Money

The problem with hiring someone else to do this is that it will cost money; otherwise search engine optimization is free. For those who run small blogs or niche websites, there may not be the funding available to have someone else do the optimization. This is something for larger businesses and those making a larger profit to consider.

Saves Your Time and Better Chance of Penguin Recovery

SEO copy-writing is extremely important to rank on a search engine highly. It is important to reach within the first two pages for the chosen keywords as research has shown very few searchers will look past the second, maybe third, page. Hiring a company to do everything helps to cut down on the time spent on the content and means time can be spent in other areas of the business or on the blog; however, this is not for everybody.

Further Reading: Top 10 Penguin Recovery Tips Directly From Google

Author Profile: Ryza Royze has been contributing search engine optimization articles to the SEO industry for almost 5 years. All she ever wanted is to share her knowledge with people showing interest in the same field.