The best deals on the latest gear at Dell, Apple and more. In the run up to New Year, gadget shoppers are looking to the internet to find the best value prices on their purchases. Research from Savoo.co.uk, an online discount codes site, found that shoppers are often too embarrassed to use vouchers in-store.

The survey found that 15 million Brits would hate to be seen using a voucher at the checkout. This might explain why, according to Hitwise Intelligence, online discount voucher searches increased by 47.5 per cent in the last 12 months.

Savoo is a an online savings community with blog features on money savings opportunities, Facebook and Twitter updates, newsletters and competitions both on the site and with media partners. The website has up-to-date verified deals and is managed by a specialist deal team with offers ranked by visitors. Users can create a profile to submit deals and even write blog posts.

There are deals posted for all the major online stores with significant savings to be had in the form of codes, free delivery offers, promotions and sales. Expired deals can sometimes be a problem with online voucher sites but Savoo promises to only provide current, working vouchers.

Taking a look around the site, Savoo features deals for all types of merchants with categories ranging from travel and hotels, clothing and sports, to pets and home. Savoo is especially focused on providing tech deals; the latest Dell Vouchers offer savings of 5-10 per cent which can be combined with student discounts to save up to 20 per cent.

Students can also save 8 per cent at the Apple Store, and get £60 back on Mac and Printer purchases which can be found on the Apple promo code page. Lenovo and HP discounts are also available as are software and game deals from AVG, GAME, EA Store, Symantec, Roxio, and Adobe.

The relative anonymity of the web gives bargain shoppers the opportunity to spare the blushes associated with brandishing vouchers at the cash register and avoid the crush of the crowds. For those who are not so shy, social saving provides the opportunity to contribute and interact with other keen shoppers and discount hunters. This could all add up to some big spending and big saving taking place online this festive season. What are you waiting for then? Go Save some Money