Nokia, one of the world’s leading manufacturers of mobile handsets has announced launch of two of its latest mobile phone releases, both of which utilize the Windows Phone operating system which a recent report indicated is now proving more popular with users of Nokia phones than the Symbian operating system.
This report demonstrates the vital importance of the relationship which Nokia has built with both Microsoft and Windows Phone, to the continued sales success of the company’s mobile devices, making the launch of these two new phones with the Microsoft developed operating system crucial.
The first of the two new phones that the company is offering the users of Nokia phones is the Lumia 610 NFC, a phone that Nokia is describing in publicity materials as a ‘cheapest smartphone’, retailing at a price of around £160 – which will be available to UK users of Nokia phones from the second half of 2012.
Not only will the Nokia Lumia 610 be the most affordable Nokia Lumia smartphone, it’s also one of the most forward-thinking. It is the first Nokia Lumia, and the first Windows Phone, to feature Near Field Communication (NFC) technology that will soon change the way we all use smartphones.
NFC is a fantastic technology that makes the fiddly things easy, and the easy things even easier. NFC technology has been floating in the background for a while up to now, but thanks to new handsets such as the Nokia Lumia 610 we can expect to hear lots more about NFC in 2012.
The other new phone launched by the company is the Lumia 900, which is an upgraded version of its more high-end smartphone. However the new Lumia 900 utilizes the Symbian operating system which offers possible indications of problems in the relationship between Microsoft and Nokia.
The Nokia Lumia 900′s eye-popping unibody design sets a new direction for smartphone style. Its LTE speeds, vivid 4.3-inch screen, and 8-megapixel camera are high points.
Nokia sorely needs a “superhero smartphone” with the looks, the speeds, the specs, and a price that will hush the doubters. With the Lumia 610 NFC and 900, Nokia proves that it has the ability to compete.
Were these indications accurate that this would be a further blow to Nokia, which saw itself overtaken as the biggest smartphone manufacturer last year, by the smaller rival company Apple.
It was this, combined with the company’s dip in the overall market share for the smartphone area, that saw it decide to practically abandon the Meego and Symbian operating systems used previously in Nokia phones, in favor of a marriage of convenience with Microsoft, that would see Nokia phones using the Windows Phone system.
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Further emphasizing the company’s commitment to this partnership, the newly developed Nokia apps store – Ovi – was integrated with the Windows Phone Marketplace, making any difficulties in this relationship, problematic for Nokia.