Smartphone Owners Love to Use Location-Based Geo-Social Products

Smartphone capabilities are increasing by the day. One of the defining aspects of a smart phone is the GPS and the Assisted-GPS features. GPS allows the phone to determine its location and developers have tapped this ability and use the coordinates to offer location based services. Suppose a user who is on the move wants to find out the restaurants in the vicinity, he or she has to key in the location and search for restaurants nearby.

But by using location based services, the device automatically sends the coordinates of the location while searching for restaurants and rather than listing lengthy texts to choose from, smartphone applications have the capability to drop pins on the map and give a visual representation of the map so that it can be used for checkins. A recent study conducted by the Pew Internet & American Life Project has come up with numbers stating that about 74% of smartphone users use location based services to obtain information about what’s going on around them. It is also reported that only 18% of the people are checking into restaurants and movies using geo social services such as Foursquare.

Around 18 per cent of smartphone owners use geosocial services on their phones, compared to 12 per cent back in 2011. This roughly equals 10 per cent of all adults using these services in February 2012. Unsurprisingly, of all of the smartphone owners who use geosocial services, 93 per cent also get location-based information such as directions and GPS.

A lot of people have been switching over to smart phones and the smartphone adoption rate has increased from 35% in 2011 to 46% in 2012. The percentage of people who check in using geo social services has gone up from 12% in 2011 to 18% in 2012. It is strange to see how people’s physical presence in a location has changed the communication pattern.

It has been fascinating to watch how people’s physical location has reentered the picture in their communications patterns,” Pew Internet Research Specialist and report author Kathryn Zickuhr told.

For a long time in our research, we’ve seen that location didn’t matter to consumer’s Internet use or cellphone use. But the rise of location services and awareness has become a new part of people’s use of these digital technologies. The importance of where people are is reemerging as an element of their identity and their social interactions,” Zickuhr added.

It has also been found that young adults have been using location based information services and geo social check in services more than older people. It might also be interesting to note that the low income group is more likely to use geo social check in services than location based information services.

It was widely thought that the location of a user didn’t matter to his or her Internet use or cell phone usage. But with the advent of smartphone and geo location services, there has been a rise in the awareness of the possibilities. People have begun to embrace technology and it had reshaped the way they communicate with one another. Social networking sites also allow checkins and because of this youngsters feel it is the importance of where they are. It is also reemerging as an element of their identity and social interactions.

Guest Author: This is a guest post by Mark Bennett of, a site that offers savings and current information on comcast internet.

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