Content Vs. Backlinks? How to Use The Best Combination for Maximum SEO Benefit

Your website will be of no value to readers without content. We are all advised to create quality contents for all our sites; the kind of content that readers can’t do without. On the other hand, how do we get visitors to see our perfect websites? Do we post contents without taking any further action on them? Backlinking has been proved the most effective way of doing this. It is now rated the highest method of tripling the chances of web exposure.

Owing to these needs, one might get confused on which to concentrate his efforts on; is it content or backlink? Taking a look at the SEO demands, there are a lot of things that must be put into consideration which all can be channeled back to keyword rich content and building adequate backlinks.

Your efforts as an internet marketer will be grounded if you don’t have enough targeted traffic to your site. Many people buy traffic and a lot more pay for adverts using several sources. One good way of getting enough targeted traffic is by ranking high in search engine results. Apart from the fact that you will get enough traffic, this traffic source is also free and you don’t need to pay anybody. How do you do this?

Why You Need Keyword Rich Content

Many searches on the internet today are conducted with key terms called keywords or key phrases. For instance, a search may be run on iPhone jailbreaking techniques and probably you have a site on this key phrase. If you want to rank high for it, then you need to use iPhone jailbreaking techniques as much as you can on your posts and spread it appropriately throughout the title and body. Generally, this keyword should be in your page title, Meta description, Meta keywords, and in the content. You might possibly consider including it in the website URL.

Search engine bots are all looking to satisfy users by presenting worthwhile contents. However, it is an SEO myth that every body can write keyword rich content. Some people get it stuffed and end up getting penalized instead of ranking. On the other hand, having keyword rich contents on your site will not guarantee you success. You need to get people that will read them.

How to Get Targeted Visitors To Read Your Keyword Rich Content

Website ranking is also related to other factors as how old your site has stayed, the age of your domain, number of quality links, and many other untold criteria. In order to increase your chances of attracting potential visitors and increasing your internet exposure, you need to get backlinks from sites that are already developed and trusted in your niche; those sites that are ranking high. Getting backlinks will help spread words about your business and services across the internet. From the experience I acquired from my reviews and coupons blog, there are many ways to build backlinks; through article submission, website submission, blog commenting, video marketing, guest posting etc. Note that the effect of article submission to free Press Releases has decreased dramatically.

Having come this far, which do you think is better – content or backlinks? The truth is, if you use keyword rich contents alone, you may achieve success and rank well in 2 years, 5 years, etc, and you definitely don’t want to wait that long. On the contrary, if you use backlinks alone, your visitors might get screwed by the ‘crap’ you have on your site as content. And believe me, if visitors come to your site twice and find the same ‘crap’, they might possibly mark your site and never return again. You need to combine the two; write as much quality keyword rich contents as you can and build enough backlinks too.

Guest Author: This is a guest article by Steven Papas who is the owner of the Reviews & Coupons where he gives the new Norton 360 5.0 review and the Symantec Endpoint Protection Coupon.


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