In today’s Search Engine Optimisation (SEO) market, the strategic placement of long tail keywords appear to be one of the most potent methods of growing a healthy link profile. Keep reading to find out which tools to use for effective keyword research. If there is one factor that has made its way through all of Google’s algorithmic hoops unsullied, it’s the long tail keyword.
What is a “Long Tail” Keyword?
A long tail keyword is a cluster of about four or five words that make up key phrases which are incredibly specific and reflect actual search criteria entered into the world’s most popular search engines. (*Cough* GOOGLE *cough*). Before you proceed, read this article to find out everything you need to know about long tail keywords!
Digging a little bit deeper, long tail keywords are also, by their specificity, a great indicator of an internet user’s intention to make a purchase.
For example, it is much more likely that an individual will make a purchase after searching with a phrase such as “buy Nintendo Gameboy Sydney” as opposed to “Nintendo Gameboy“.
Why are Long Tail Keywords Amazing?
Well, continuing to play in the example I just provided, if you were a business owner selling Nintendo Gameboys, it would be impossible to compete with Nintendo itself by only focusing on keywords: “Nintendo Gameboy” –it would cost a lot of advertising fees or SEO Sydney to target such traffic, and even if you got it –international website traffic doesn’t help your local video game shop very much, does it?
The Ideal Formula
Focusing strictly on long tail keywords isn’t recommended, either. Being too specific could lead to very dismal website traffic, and being too broad could lead to unqualified leads.
The ideal result for using long tail keywords in a balanced SEO strategy would look a little more like this; you’d have a small number of pages bringing in large amounts of traffic, and a large amount of pages bringing in highly targeted, albeit less traffic.
The idea is to first think like a consumer; “if I wanted XYZ, what would I enter into Google?” Once you’ve got a base –a few long tail keywords to play with— the research begins.
The following tools are all created by SEO professionals and come highly recommended:
1. Google Adwords Keyword Planner
The Google Adwords Keyword Planner is the defacto, industry-strength keyword research tool available on the internet, free of charge. That’s right –free. Use it to discover new and related keywords, although don’t take everything it says as gospel. This tool is highly beneficial if you’re trying to work out and spend, but a little less so for figuring out which keywords to spend most of your time focusing on. The reason for this is the sheer volume of keywords it supplies, and its lack of specialization regarding individual niches; some refer to the Google Adwords Keyword Planner as the SEO fire hose because of this.
2. Google Trends
Yup, we’re still not done with Google just yet. Google Trends allows netizens to compare and gauge traffic for specific keywords, set apart by other metrics such as geography or time of the year. This one is less helpful for discovering new and related keywords, however it’s incredibly useful for identifying your demographic.
3. Your Website’s Search Box
Now there’s a novel idea; monitoring your own website’s search engine will allow you to learn very specific information about your site visitors search habits –all without having to rely on a third party service like Google.
Your website’s search box can provide a lot of keyword-related information from your own website visitors; learn what’s popular and what information you can make easier to find on your website.
Everyone seems to have their own spin on keyword research, which is great, because that means the market has been flooded with a diverse lot of keyword planners. We recommend cycling through the following keyword planning tools from time to time to see if there’s one that suits your needs, err, niche best.
- Moz Keyword Analysis Tool
- Longtail Pro
There is no one perfect way to do keyword research. A lot of factors come into play such as the business need and the tools used. Even if you have already found a method that works well for you, don’t hesitate to try other ways. Who knows, they might just be better than the current one you are using.
Found one that works better than all the others? Let us know in the comments!