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Google Unveils Instant Screenshot Previews: Will Visual Search Results Impact SEO?

In an attempt to offer a more snappier and better search engine results page (SERP), Google has yesterday announced a new “Instant Previews” feature that allows users to preview pages before clicking on them. The company says it will cache popular pages from popular websites for the previews, and for other websites, it will generate the screenshot on the fly.

Google Unveils Instant Screenshot  Previews Visual Search Results

The new feature is called “Google Instant Previews” and it adds a magnifying glass icon beside every page allowing users to instantly view a screenshot preview of the page before clicking on them. Google would also highlight the search term in that page making it easier for you to navigate and browse through the page instead of having to go through each and every element on the page.

Google Instant Previews essentially gives users the ability to see a website before they visit it. Google accomplishes this by taking a screenshot of every webpage in its index and giving users access to it via a magnifying glass icon that sits to the right of every search result.

The key element to Instant Previews though is that Google highlights the section of the page where the search term occurs. Imagine you’re trying to find information on a specific person on a page that lists dozens or hundreds of people. Instead of having to scroll through the entire page to find the person, you can just look at the Instant Preview and see where they are on the page. “This is the next evolution of finding a result on a search engine results page,” distinguished engineer Ben Gomes told yesterday.

Google Instant Screenshot  Previews Video Demo:

Google also said this feature only works because of speed, noting that previews are usually identified in under one-tenth of a second. “Once you click the magnifying glass, we load previews for the other results in the background so you can flip through them without waiting.

Is the new feature going to really speed up the user’s search experience, or is it yet another complicated layer on what was once a simple and easy-to-understand search interface? That’s up to users to decide, but according to the Search Engine King Google’s internal testing, people using Instant Previews are 5% more likely to be satisfied with the search results they click. As an Google user what do you think about this Instant Screenshot  Preview feature? Will Visual Search Results negatively impact the way SEO used to work?

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TechChunks is a Technology Geek, Web Entrepreneur, SEO Consultant and Social Media Evangelist. Prior to starting this blog, TechChunks has spent many productive years as a Software Engineer, Wordpress Blogger, Corporate Trainer, Frequent Conference Speaker and Workshop Leader. He has a special interest in "Problem Solving" and can be found hiking on weekends. !

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13 Responses to " Google Unveils Instant Screenshot Previews: Will Visual Search Results Impact SEO? "

  1. Nihar says:

    Even i have mentioned about this on my blog. Happened to read this yesterday.

    I guess this will effect and may be change the way we target the search engines.

  2. It’s a great feature introduced by Google..this will make searching a lot easier also..Yes this can have a Great Effect on SEO way we work on..
    .-= Rohit | Ipod Touch 4G´s last blogpost >> iBooks App for iPod Touch =-.

  3. LOL this is the first time google copy something from bing.
    .-= Azad @ Internet Geeks´s last blogpost >> Best 14 Link Building Tips You Must Know =-.

  4. dee8 says:

    lol i was just about to write what Azad said

    this will help searching a great deal

  5. Billy says:

    Being a user I like this feature. I think “5% more like” is a conservative figure.

    The would be a game change in SEO, less traffic for lower quality sites and more business for web designers.

    A tricky point is, will Google apply this to paid listing? If they do so, interface may mess up and click will be less because people will see the ad first then decide click or not.

    If they don’t do that, organic listings will get more traffic and then less revenue.

  6. icechen1 says:

    If your site looks nice, you probably will get more clicks as a result! Everyone loves nice websites.
    .-= icechen1´s last blogpost >> How to change your nickname in Live Messenger 2011 =-.

    • TechChunks says:

      You’re right! And in fact Google already made it clear few months back that their search result would take into consideration the speed of your site load and it’s design. Now with this Instant Screenshot Preview search, it is evident!

  7. Let's Share says:

    I like this, because i can see preview before i click search result
    .-= Let’s Share´s last blogpost >> Download Yahoo Messenger 11 Offline Installer =-.

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