Searching for Sure-Fire ways to get more site traffic without spending a fortune? If you have a website or blog, then you know that search engine optimization can make or break you when it comes to achieving the amount and kind of traffic you need to succeed, and since most of the people running businesses and blogs throughout the world wide web didn’t major in computer science in college, SEO can feel like a messy and complicated mire that only the most computer literate can figure out.
While having an extensive knowledge of the intricacies of search engine algorithms is certainly an asset in SEO work, it isn’t necessary to gain a bit of improvement. All you need is a little know-how and some time, and you can ramp up your search engine optimization without spending a cent. From writing better content to using Google Analytics, here are a handful of ways to optimize your search engine results that won’t cost you anything but your time.
1. Diversify Your Keyword Research
Keywords are still the bread and butter of search engine optimization, which is why you can’t just rely on the old standbys to ensure you get the right traffic to your website. One key to ranking higher with search engines is to diversify the keywords and phrases you use throughout your site. In order to do this, you’re going to have to diversify your keyword research as well. To that end, turn to a handful of tools that yield helpful results, including:
– WordStream’s Free Keyword Tools
– Keyword Eye Basic
2. Write Better Content
For the people searching for information, dead stock Levi’s, shoes, and My Little Ponies all across the Internet, the increasing emphasis on better content to yield better search engine results is a godsend. To the keyword spammer, black hat SEO magician, and mediocre writer, however, it can feel like a continual and depressing squeeze. Regardless of how you personally feel about providing your customers and readers with better content, the reality is that if you want to increase your search engine optimization, you need to embrace the requirement. Aim to please your high school English teacher, and let helpful tools like Word2CleanHTML.com convert your Word docs into HTML for free.
3. Check The Content You’ve Already Created
How well does the content you first wrote on your home page stand up to your newly acquired keyword savvy and your newly improved writing techniques? On every page and blog post, go back through and check to make sure everything is optimized to achieve better SEO.
From improving the writing to embedding more relevant keywords throughout, improving the content you already have greatly increase your site’s performance on search engines.
4. Fix Your Errors with Free Tech Tools
Do you have broken links on your website? What about duplicate text that could get you penalized by an all-powerful search engine? Especially if your website and its content has been up and running on the web for a while, you need to ensure that everything is kosher. A handful of helpful tech tools exist to do the heavy lifting for you. Some of them are:
– Xenu’s Link Seuth. This software will check your site for broken links, while it also validates frames, images, text links, and more.
– SEOBin’s Title and Description Optimization Tool. This handy tool lets you in on what your top-ranking competitors’ descriptions and titles are, so you can make adjustments accordingly.
5. Use Google Analytics and Implement What You Learn
Google Analytics is a free web tool that analyzes how people get to your website, how long they stay there, what pages they find the most interesting, and whether or not they convert. So, if you’re wondering whether or not your PPC ads are yielding any positive results, the answer lies in Google Analytics’ findings. More than just a tool to understand what draws people to your site, you can use Google Analytics to make positive changes throughout your website.
6. Submit to Search Engines
Yes, search engines all have an army of spiders crawling about the web looking for sites that fit the millions of queries that are submitted every day, but especially in the case of new websites, they can take a little bit of time to find you. In order to expedite the process by which the helpful little bots access your site, submit your site to the most popular search engines so you get indexed in their results more quickly. It’s free and simple, and while there are scores of search engines where you could submit your url, at the very least, do it with Google, Yahoo, and Bing.
Search engine optimization is something that can be handled best by the professionals, but until your budget grows big enough to hire them, practice these tips, and you’ll get more and better traffic every day.