For many bloggers, website owners and webmasters, Google’s Panda and the more recent Penguin updates robbed them from their online earnings that they were making before hand, leaving them wondering with one of the biggest SEO questions of recent times — How to survive Google’s Panda and Penguin updates! But the fact of the matter is that, whenever Google carries out a major update of their search algorithms, there is always going to be fallout from the effects it has on business websites, whether it’s good or bad.
The reason is simple though; Google is currently the mother of all search engines, owning 95 percent of search engine traffic. If Google modifies its search algorithms even slightly, hundreds of thousands of websites will feel the impact, for better or for worse, overnight. When you think of Pandas and Penguins, your first thoughts may be about the zoo. For blog and business website owners, another three-letter term immediately comes to mind: SEO. Google’s Panda and Penguin updates have marked the search engine’s war against spammy web content.
The Google Panda and Penguin updates serve as excellent quality control measures for all Internet users because they reward truly useful, quality content with better search engine rankings. Let’s be honest here. Most of us usually visit Google when we need to conduct a search and then we click on one of the first two or three results we see. Who wants to see spammy or inferior quality content here? I sure don’t.
But the real problem starts when a pretty genuine and non-spammy site loses it’s traffic over-night because Google’s Panda and/or Penguin update (wrongly) identified the site/blog as spammy! Let’s look at the Panda and Penguin updates from the perspectives of the blog and business website owners who never resorted to any black-hat SEO methods and yet were penalized. How can bloggers, website owners and webmasters avoid being penalized by Google? Here are some simple but important tips you can follow to help offset Panda and Penguin:
Avoid Keyword Stuffing
After you have compiled your list of highly targeted keywords to incorporate within your web content, do not just go on a keyword stuffing spree. Google will recognize this for what it is – SPAM. You have to naturally and subtly integrate these keywords into your web content without overusing them. This is a skill you will develop with experience.
Avoid Article Spinning
Many websites “spin,” or reproduce, articles in slightly different versions with the same keywords to try to manipulate Google. The Panda and Penguins updates have strengthened Google’s ability to catch these sites and penalize them in search engine rankings.
Be Smarter With Backlinks
Backlinks are generally created through guest posts on other blogs with your blog or business website’s link incorporated. This used to be a great way to gain a higher ranking on Google. In the post Panda and Penguin era that we live in, backlinks are monitored with a cautious eye. Irrelevant and spammy backlinks will now be penalized by Google.
Create Fresh, Original and Engaging Content
Google will always view websites that feature fresh, original and engaging content favorably. Focus on developing great content. Spend the time to create informative, engaging and truly valuable content. If matters if people read your content and if they share it. It is important to have a renewed focusing on developing great content. If you produce compelling, original content, and have a website that is easy to navigate you should continue to see a steady increase in search traffic in the future.
Don’t Use Bots Or Other Automated Software
Now I know that everyone uses or has used bots at some point, their whole purpose is to make things easier so we have more time doing other stuff but using these to increase SERPS is a very bad idea. Adding too many backlinks too quickly will only hurt your website, search engines pick up on this fairly quickly and you will most probably be put onto some list for de-indexing for something like that.
Guest Author: This is a guest article by Lee Myers, who is an avid blogger and online instructor for The College City.com. As a blogging enthusiast, Lee has closely followed Google’s Panda and Penguin updates over the past year.