The Death of Follow Friday on Twitter

From the very first day when I saw the Follow Friday (#FF, #FollowFriday) madness circulating all over Twitter, I knew it was coming. By it, I mean the Death of #FollowFriday. Unless you are yet to join the 140 character charisma (read Twitter), I am almost certain that you are well aware of and even participated in the Follow Friday carnival. For those who still don’t have a clue on what a Follow Friday could really mean, here it is:

“On the eve of every weekend, that is on every Friday, people on Twitter start recommending others to follow a list of fellow twitterers whom they think as awesome.”

While I genuinely respect the core concept behind this recommendation, recently this has given rise to an ugly clutter of almost spammy looking tweets flooding twitter on the arrival of a Friday. That is something, which is really annoying.

I know that the title of this post is somewhat misleading and #FollowFriday is far away from being dead and is in fact growing insanely with every Friday passing by. But, I feel the core idea behind it, i.e. to recommend your Twitter followers to follow other peoples, is almost dead now. I don’t think that there are many twitterers at the moment who care much about such #FF recommendations. And the following could be the reasons why #FollowFriday, once a brilliant and genuine idea to promote other recommendable twitterers, is dieing a premature death!

Death of Follow Friday on Twitter

Death of Follow Friday on Twitter

7 Reasons why #FollowFriday is loosing its Steam:

  1. Surreal: Who will care to pay attention to your recommendation to follow others while her twitter dashboard is filled with other such #FollowFriday tweets?
  2. Lack of Uniqueness: When just about everybody is doing it as a mass activity, to get your recommendation grab some attention is an unrealistic expectation.
  3. Robotic: I have seen people almost copy-pasting a list of other tweeps on a regular basis on every Friday that follows. After a while this can start looking impersonal and can even look like a paid tweet!
  4. Annoyance: If you are using Twitter from your mobile device, I’m almost sure that you must have seen the amount of clutter that arrives on your screen with the arrival of a Friday. For those using Twitter via web, the problem of this clutter is not lesser either!
  5. Spammy: Recently, I have seen spammers jumping into the #FF madness and trying to cash in by dropping in some spammy URLs in their #FollowFriday list. This is the worst that can happen to ensure a quick death of #FF.
  6. Noise Vs. Value: Imagine visiting the twitter profile of someone and finding ONLY #FF tweets filling up the screen. We follow others to read something that is interesting and adds value to our time spent on reading them; not to read some dumb “Follow these cool guys because I like them” stuff.
  7. Poor Conversion Rate: There could have been a time when you would recommend some tweeps via #FF and suddenly your followers would start following them. But I think that was in a distant fairy-tale twitter world and is a thing of the past. What is the point in adding clutter to your own twitter stream if, after all, no one is going to follow your recommendation and follow them?

Before you navigate away from this page, don’t forget to leave your comment and let me (and others) hear why you think that #FollowFriday is a dieing endangered species in the Twitter Ecosystem! In case you happen to still love #FF and would like to see it growing, also let us hear your reason(s).

Update (in reply to Jan Geronimo’s Comment): As you can clearly see I’m not an enemy of FollowFriday who wants it dead. On the contrary, if it dies I will be one of those tweeps, who will be badly affected and lose some potential followers, because I have been recommended lot of times (and still getting recommended even after this post) on Fridays and I guestimate that I must have gathered a good number of followers via #FF. So this is an appeal that is in mass interest. I just can’t see FollowFriday die due to those cheap spammers and hence this post.

I agree that crafting wonderful one-liners (with just 1 recommendation and a nice description about the person who is being recommended) as part of #FF campaign could be cumbersome and twitter may delete them after all, after a certain time peroid (I don’t blame them though; as we just can’t expect them to store everything in their database forever, considering the size twitter is now). But still, I feel it is worth the effort if we are serious to save the wonderful tradition of FollowFriday that it had one day.


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