Google Launches Personalized Fashion Shop

Fashion Fashion Fashion! Now-a-days Fashion is all-around. So, here is a good news for fashionable ladies. Google has entered the world of Fashion and  has launched its brand new website — “” . The site is built by the team from

Google Launches Personalized Fashion Shop Boutiques dot com

Google’s Blog Announcement:

Today, we’re excited to share with you our first step towards realizing this goal. It’s called a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers—celebrities, stylists, designers and fashion bloggers. Boutiques uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like.

This website personalize your shopping experience that lets you discover new & good Fashion. You can create your own boutique with advanced search filters like “genre, silhouette, pattern & color families” & get recommendations of products which matches your taste. Start with a style, and you’ll see 50 hand-curated items on top, with the rest of the inventory in that style chosen by Google’s algorithms.

Features include the ability to filter searches by genre, silhouette, pattern, color families and sizes, as well as visual search, which analyzes the photograph of a clothing item for its color, shape, and pattern and then returns visually similar items. Boutiques also gives you matching outfit ideas to the right of the search results, and you can complete looks using style rules, which suggest items that match. You can also download its application on you iPad.

You can start shopping at But, only limitation noticeable with this Google powered website at this time is that boutique is available only for U.S. citizens & only with fashion of women. But they are planning to expand it in future.


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