Google Search Getting Smarter With ‘Knowledge Graph’

After the recent Penguin algorithm update, Google is upgrading its search engine with a new database to provide results with better accuracy and additional information. A new function, the Knowledge Graph, will make the site’s algorithms act “more human”. The new feature debuting Wednesday draws from a Google-built database of more than 500 million people, places and commonly requested things to provide a summary of vital information alongside the main search results.

Google Inc spent the past two years poring through online encyclopedia Wikipedia, the CIA Factbook and other sources to expand a database of 12 million items that it picked up as part of its 2010 acquisition of Metaweb. The information warehouse, which Google calls a “Knowledge Graph,” is an attempt by the Internet’s dominant search engine to provide answers as quickly and concisely as possible so users don’t have to sift through a hodgepodge of Web links displayed on the main results page.

The Google Knowledge Graph feature will at first be available to US-based users, but will be rolled out globally in due course. It follows similar efforts by rival Bing to provide added search content beyond the typical list of links. Microsoft’s search engine launched its “snapshot” column last week as part of a wider site redesign.

Google Knowledge Graph and Better Search Results

If a person enters a search request, such as “kings,” that can be interpreted in several ways, Google will now display a box on the right side of the page listing several other options, such as the Los Angeles Kings hockey team, the Sacramento Kings basketball team and the Kings TV show. Clicking on any of these choices will deliver results exclusively devoted to that topic.

Google said the Knowledge Graph has been programmed to use around 3.5 billion different attributes to organize results meaning it can now group results according to those various alternative interpretations.  For some searches, such as on prominent people, Google will automatically pull up a summary box with key information on that topic.

It also aims to help users discover additional facts on a topic with information derived from the Knowledge Graph. Queries on specific people or places will generate thumbnails that list key statistics about the topic. Google bases its assumption on what people are most likely to want to know on an analysis of past search requests.

Effect on SEO: Google Knowledge Graph and Anti-Spam Campaign

As websites seeking traffic have learned to manipulate commonly requested search terms, their links have been appearing more frequently on the first page of Google’s results, even though they might not have the most relevant information. Google periodically tries to remove the rubbish by tweaking its ranking system, only to have websites figure out new ways to outfox the search formula.

If the Knowledge Graph works like it’s supposed to, it will give visitors less reason to leave Google’s website. Anything that keeps people on Google longer is likely to amplify complaints that the company is more interested in promoting its own services than pointing visitors to other helpful Internet destinations.

The feature will begin rolling out as early as Wednesday afternoon for some users in the United States and eventually be available on desktop, mobile and tablet searches. It will first become available in English, then in other languages.

How Google Knowledge Graph Works? [Video]


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