Samsung, a worldwide leader in electronics technology, announced on June 17, 2011 that they were celebrating the sale of the two millionth unit of their Smart TV. The announcement was made on Samsung’s corporate blog, and was published as a social media news piece. What is remarkable about this sales mark is that it was reached only three months of the Smart TV’s debut. That lucky set number 2,000,000 was sold on June 15.
The Smart TV is a premium television, reflective of the massive “smart” anything trend. Where we have already gone through smart phones and other products, now we have a smart TV—one which is billed by Samsung as being a “gateway,” through which multiple entertainment platforms like video and audio content, social networking, games, news and more can be accessed through the television. The giant Smart TV connects to the internet via Ethernet cable, a Samsung wireless adaptor, or wirelessly in a home with a wireless network enabled.
What Is Samsung Smart TV?
The TV can gain access to special services to select and suggest movies on demand, an iPlayer (like a virtual TiVo), email, Facebook, Twitter, etc. The Smart TV can also be used to surf the web for playable content. Additionally, users can chat with services like Skype (and make phone calls and use video chat), and a virtual network can be set up linking all wireless media devices (phones, cameras, PCs, etc.), for centralized playback via the TV. This is, as of now, the Godfather of HDTV products.
Samsung has had HDTV since the beginning of 2009, but only in 2011 has this Korean electronics giant taken on the “Smart TV” name to brand the product. So, why is this happening now? Because Samsung is debuting a new version of an internet portal called the “Smart Hub.” So, to link the names might invite people to buy both products, thinking they are both necessary.
The Smart TV is actually a new reboot of an older product, but it is definitely improved over the older version, especially in the GUI (graphics user interface), functionality, design, and greatly enriched content that it varied and interactive.
Of the 2 million sets sold thus far, Samsung reports that about 730,000 were sold in the North American market, which is the biggest market for television sets in the entire world. Another 710,000 Smart TVs were sold in Europe, mainly in France, the United Kingdom, Italy and Germany.
Samsung also commented that, although their Smart TV was introduced into the Middle Eastern, Southeast Asian and African markets (which are now beginning to emerge as power players, too), sales numbers were high in those regions, with 170,000 units sold in the Middle East and Africa and 270,000 sold in Southeast Asia. 120,000 of the sets were sold in South Korea, Samsung’s home base.
Samsung further broke the sales figures down in order to drive their point home and make the data more relevant. According to the manufacturer, the 2011 Smart TV only took 25 days after its early April 2011 debut to post the half-million units sold sales mark, then the one million sales mark was hit by the end of April. After that, sales were steady, averaging out to about 150,000 TVs sold per week, which is 22,000 every day, or 926 every hour, or 15.4 every minute…and now, two million on June 15th.
How will this affect Google TV and what is next for this TV? Will the sales continue to remain steady for a while, or drop sharply? Likely, the company will release another product soon, one which similarly references the “smart” label, increasing interest and demand in the Smart TV again.
Guest Author: This is a guest article by Calvin Scott. Calvin is a tech geek who also has a passion for SEO & Internet marketing. Visit his site for digitenne aanbieding or digitenne aanvragen.