Have you ever faced this conundrum? “I Have an Idea for a Killer App, but Where Do I Start?” Ironically, we all have various unique ideas for building successful apps but what does one do to actually turn those ideas into a reality? So… you have an idea for a killer app that can be the next big Facebook or Whatsapp and can make you a Mark Zuckerberg or Brian Acton and Jan Koum! You can’t put the big idea to rest until you build it. But the problem is, you don’t know the first thing about programming and have no idea how to get started as far as launching an app is concerned. Even before you start needing help raising capital for app development, here are few things you can do to get started.
1. Do Market Research and Identify Your Audience
Knowing what your idea is if not going to be enough unless you conduct a thorough market research to judge if there is a real potential. Start your market research by listing down the pros and cons of your app idea. If there are pitfalls and drawbacks, list out solutions that you could adopt. Evaluate everything from current market trends, latest technology changes, macro and micro economic drivers, target market research and develop segment, country specific legal regulations etc.
Apart from this, you will also need to conduct surveys to find out about your potentials customers because ultimately they are going to be ones who will drive revenue of your app. Your users can be from a particular demography, gender, geographical region, age group, existing customers, income group, specific profession, or any other group. Knowing your audience will help you build your app and its features in it to specifically cater to them. Your audience will ultimately decide your app’s success, and the insight gained from researching your audience can go a long way in achieving product success.
2. Analyze Your Competitors
There is nothing better if you can actually make sure there are no existing apps in the market that are similar to yours. However, if you find some then find out their reviews, ratings, feedback, and most importantly features that are missing in them. Add those features in your app that would make it not only unique but also more attractive to your audience.
3. Create Your Own Branding
Branding is another equally important aspect to the success (or failure) of your app. Try to not only give your app a new name but also make sure it is an easily recognizable name that is both easy to remember and triggers a sense of trust when your audience hear it.
4. Get the App Developed and Tested
One you have completed the above steps and have shortlisted and hired a team of developers, it’s time to start the real work! Make it a point that your app developer team is able to send you the app (in progress) every week and you should be able to run it for a test drive and give them feedback. At later stages, it is very essential for you to hire a professional QA team to test the app periodically as the developers develop it.
5. Start Marketing it to Targeted Groups
Only after you have a properly developed app that has been thoroughly tested by the QA team, only then you can launch and start promoting the app more and have the chance to get the potential customers who want to try your app. Don’t forget the various social media channels as another mode of marketing.
If you have an awesome app idea on mind, don’t let your fear for technicalities hinder and get in the way. Turn them into successful products and real apps by tapping into already available technologies that make it easier to implement or by collaborating with the right set of people whose strengths are your weaknesses.